
The world is full of many great inventions that carry the potential to change our lives – although not always in the ways we expected…
AI Toaster: is just as capable of burning a whole range of baked goods as any other toaster but opens up a whole new feel-good morning vibe to you if you take the time (and have the money) to buy a fully British product which will make the whole smoky, smelly process of trying to get a simple slice of non-incinerated wholegrain for your breakfast so much more tolerable when it coughs through the flames, “I’m dreadfully sorry, I seem to have rather over-done that slice. Would you like me to try again?” Shout at it all you like, it won’t care. Could possibly be programmed to dial the fire brigade through your iPhone each time you turn it on – although equally it may WhatsApp offensive messages to the Kremlin or order seven gross of maggot breeder’s starter kits from Amazon instead…
AI Fridge: Can remind you when you haven’t ordered or have over-ordered products, when they are going out of date, when you have over-eaten, when you really shouldn’t have had that last pudding, when you really ought to step on the bathroom scales from time to time… and also how precious it is to be in control of the ‘Off’ switch…
C.G.I.: gives you something to talk about at the cinema whilst the rest of the audience is watching the, frankly, quite absurd live action sequences…
‘Hazy’ Craft Beer: to be honest, it is the concept – that what was once considered bad is now super-desirable – that is the invention here, rather than the product itself which, nevertheless, does provide the perfect conversation starter: ‘Do you think it’s meant to taste like that?’ ‘It would be quite nice if it was fizzy.’ ‘It reminds me of my old dad’s homebrew. Should I call environmental health?’
iPhone: the knowledge of the entire human race at your fingertips (providing you are not wearing gloves). With one of these little beauties you will no longer need change for the phone box when you’re out and about; a bulky camera; an address book; a Filofax or Psion organizer; a calculator; an English to any language at all phrase book, a slide rule nor, if you forget to close everything down, something to keep your trouser pocket warm. The phone will super-heat your thigh – although not for very long. It has an iPhone battery don’t forget…
Kindle: the world’s library at your command in any size of font you might ever need, suitable to read in bright sunlight or complete darkness and the best thing of all is that it remembers where you got to. The bookmark made redundant…
Music Streaming: means that anybody – even the blatantly talentless – can get their music out there whilst leaving the talented to wonder if it is really worth all the bother. Sooner or later, when CD’s come back into fashion (as they will because anyone with children, pets, the habit of playing music when drunk will have once again realised what a pain in the arse vinyl can be and how a much a single little ‘click’ can put you off a whole album forever) artists will return to making a proper, coherent product and everything will stop sounding the same. Then is the time to go up in the attic to reclaim your Sony Discman…
Radio Controlled Clocks: accurate to a few millisecs per millennia and definitely unable to excuse the fact that the bus is not on time. Will never tell the same time as any other clock in the house. Primary use in the modern home is to let you know that the internet has gone down again…
Sat-Nav: is in-built into most cars today and is able to reliably navigate the way from A-B without ever missing a single inaccessible three feet-wide bridle path, nine-feet deep ford or suicidal right-turn junction. Certain to promote the long-lost art of ‘winding down the window and asking the way’… eventually. Particularly useful in electric vehicles when the simple act of ‘turning it off’ may add several miles to each battery charge interval…
The Internet: has placed the entire world within the grasp of the whole human race – for as long as it works. It unites us all, young and old, rich and poor, by giving us something in common at which we can impotently scream…
Well it seemed like such a good idea at the time
Such a very, very good idea at the time… Seemed Like a Good Idea at the Time – The Darkness (Hawkins/Hawkins/Poullain)







