
My wife’s approach to treating viral rhinitis (which is still a common cold) involves decongestants, antihistamines, paracetemol, and more fluids than you can shake a stick at, whilst mine involves only caffeine (am) and whisky (pm). I try very hard not to wallow in it all too much, but colds are so relentless. Individually the symptoms are seldom enough to knock you off your feet, but cumulatively – incessantly – they nag away at the very bones of you. It is viral water torture. It wears you down.
Every space in my head has become filled with Lord-knows-what. I am robbed of so many of my senses: vision, smell, hearing, taste, common… my brain has taken timeout. I can’t think sensibly, I can’t perform the simplest of tasks without major cock-up. Most of all, I can’t bloody breathe. My nose is closed to all in-coming traffic. I walk around, mouth open, gormless looking, a low grumbling moan escaping from me interminably. In short, I am a man with a cold and I feel duty bound to tell you all about it.
I don’t get colds very often – at least I didn’t. Could this be the watershed preceding the slide into decrepitude: a snotty descent into frailty? What other ailments are waiting to crowd in on me? My prostate long-ago declared itself as one of an old man, but what next, heart, lungs, kidneys, liver, knees, hips, brain, shame? Should I worry? Would it help? Should I take precautions? I labour under the misapprehension that all damage was probably done years ago. Nothing I can do about it now. I try to exercise my brain – although I always keep it on a long leash – and my body. I’m sure that I should drink less and eat better, but kidneys? What should I do for them? I know nothing about kidneys except that they are what you always picked out of a steak and kidney pie.
At sixty odd years of age I realise that everything I love (chocolate, cake, whisky, wine and sloth) is bad for me. What is good for me is everything else: roughage, broccoli, multiple lengths of a freezing cold public swimming pool, drinking water – not from the swimming pool – walking, gardening, monitoring bowel habits. Suddenly I am expected to take note of everything that works less well than it used to. Was a time that I could pee up the wall. These days I’m lucky if it makes it further than my toecaps. I know that salt is bad for me, but life has taught me that I should take everything I am ever told with a pinch of it. Everyone has an ulterior motive.
One of the very few things that has improved with age is my bullshit monitor. I can smell it instantly – and there really is a lot of it about. Politicians extrude it. It seeps from their skin. The same is true of what we now refer to as influencers: people with little or no discernible talent who seek to make a comfortable living out of enticing the weak and the gullible into their world. Make them feel as though they have a ‘gang’ to belong to. To make them feel that however straitened their circumstances they really must have whatever it is the gang leader is being paid to persuade them to buy. They do not influence, they sell snake oil. They are persuaders. They are your friend. They are prepared to say “I can see that you are depressed and lonely. Don’t be alone. Come to me. I will look after you. What you need to make it all alright is this revolutionary new mascara. Just click on the button below and everything will seem better…”
I have faced the repercussions of snake oil myself. Our predecessors in this house were persuaded to have an electrical device fitted which our electrician described in exactly those words. The concept was to save money by restricting the voltage available to all electrical devices in the house. In reality it just meant that nothing electrical worked properly. It must have cost hundreds, if not thousands, of pounds to have fitted, and it achieved absolutely nothing beneficial. Quite the reverse. They will have been persuaded of its efficacy by an influencer – or, as they were known in my day, a salesman. A man – and let’s face it, they are normally men – for whom the word ‘moral’ has no practical meaning, but appears in his lexicon only as the antithesis of ‘profit’.
It could well have been flogged by the same man who persuaded my parents to have their perfectly watertight roof painted with a substance* that would stop it leaking for decades to come. I went to visit them, unaware of the transaction, to find them with a bright orange roof and numerous tiles missing. The tiles were small, square clay ones, quite unusual and difficult to source I imagine. I asked my mum if they had paid for this ‘service’ (of course they had – in cash) and where she had ‘found’ the cowboys who had done the deed. It transpired that she had been visited by an influencer who persuaded her (in common with all the other elderly and vulnerable people in the street) that it would be three times the price if they had to go away and come back again: “Might as well do it now.” “They’re just across the road at Mrs Doo Dah’s**” said my mum. I pulled myself up to my full five foot seven and marched across to confront the entire posse there. They couldn’t have been nicer. “Yes mate. We noticed some were missing. Told your mum. I’ve got some at the yard. I’ll replace them tomorrow, no charge.”
I phoned my mum the next day and she confirmed that they had indeed done as they promised and, despite the fact that they had Tangoed her perfectly good roof, my faith in human nature was somewhat restored. Less so when I visited my parents the following weekend to find that whilst her house was now fully tiled, Mrs Doo Dah’s roof was noticeably short of the requisite number. “I don’t think she’s very happy with them,” said my mum, “but she can’t get hold of them on the phone number they gave her. Doesn’t exist apparently. Such a shame, I was going to give them a call to see if they do double glazing…” I never did find out how much it had cost and the colour washed off with the first rainfall, but my mum remained convinced that they had made her perfectly good roof watertight. As far as she was confirmed, the snake oil had worked perfectly.
And snake oil is, of course, exactly what most cold remedies are: pointless and costly, but if you believe in them enough, they might just bring you some relief. For myself, I prefer to stick to the medically proven. None of those hick cure-alls for me. A hot toddy at bedtime, a raw onion to gnaw on and a dirty sock tied around my neck, I take myself off to bed secure in the knowledge that I will be much better in the morning…
*Paint, as it turned out.
**Not her real name.







