
Although so much has happened since then, the 1970’s seem like yesterday to me. I remember it all with a startling clarity, yet when I see newsreel from that time on the TV it looks like an alien world.
Socially, of course, it was a very different place. Men were men and women were women and the use of deodorant was a certain sign of latent homosexuality. Women were very much second class citizens – a situation that, perversely, appeared to be exacerbated by the election of Margaret Thatcher as the UK’s first female Prime Minister. This was very much a time of ‘Three pints of beer please barman, and a Babycham for the lady.’ Times had started to change and women could do more or less anything… providing they didn’t mind being thought of as ‘easy’. ‘Easy’ was the worst thing a woman could be. For men, however, it was a requirement. If you weren’t ‘a bit of a lad’ then you were very much open to accusations of ‘limp-wristedness’ and complete ostracisation by the darts team.
It was also a time of very overt racism: a world full of amusing nicknames for anyone who was not white European; an inherent assumption of reduced rights and accusations of having ‘no sense of humour’ if you were offended by being called a n****r. Also stealing our jobs, homes and women.
Thankfully, over the last fifty years much of this has changed – or is at least in the process of changing, but back then homophobia, casual sexism and racism had few enemies because it was so very much ‘the norm’. Maybe we will have solved many of these problems fifty years from now. Maybe they will have only religious bigotry left to counter. I can only wish them good luck with that one.
This post, though, is about none of that. It is about what is so jarringly, visibly obvious about the seventies: it looks so old! I’m sure it didn’t look like that at the time. It seemed colourful and exciting, but looking back it is as though everything was slightly muted. It could, of course, be the film they were using. You only have to look at the cars to realise that quality wasn’t high on the agenda in the seventies. Cars were made to rust. Everybody had a tow-rope and jump leads in the boot, rad-weld in the glove box and a spare tyre that could actually go onto the car and be driven on. (A punctured tyre with reasonable tread would have an inner tube put in it to ‘keep it going’ for a while.) Everyone knew how to use a jack and change a spark plug – you had to if you wanted to make it out of the street. And the cars themselves look so very… seventies. They were clearly designed by men with pipes and caps. It was a time of high mortality on the roads, most of it I presume, caused by boredom.
High on the list of ‘What the hell was he/she thinking?’ when looking back on that time is hair. I had a ‘feather cut’ – long, but ‘feathered’ very thin on the back and sides, a kind of reverse mullet – and I was very proud of it. Perming and setting was the way for women, whatever the length ozone-destroying amounts of hairspray was applied. A seventies portrait photograph is easily dated just from the hairstyles, but nothing ties the decade down quite as tightly as the clothes. I remember high-waisted brown chalk-stripe bell-bottomed trousers, cork-heel shoes, round-collared paisley shirt and a multi coloured ‘tank-top’. Everything clashed, it was the way it was meant to be. Newly purchased jeans (Levi, Wrangler or Jet) were patched and frayed before wear, which used to drive my poor mother – used to patching clothes only when they were wearing out – into apoplexy. I remember with a unique blend of affection and revulsion a purple patent leather pair of platform boots which made me about six inches taller, but tired me out if I was going more than ten yards. Women went from mini, to maxi, to midi and, where nature allowed, abandoned the bra almost as soon as they no longer had to stuff it with socks. There were so many competing ‘styles’ yet, when we look back at them now, they all scream 70’s.
Close your eyes and think of the decade and you may think of Roger Moore in sharp suit and a white Volvo P1800, Lesley Phillips, cravat flying, in an open top MG sports car. I ended it driving a Morris Minor traveller that my wife-to-be refused to get into, wearing tatty jeans and a T shirt that had seen much better days. At least the car’s gone…






