
…And nobody ever thinks about the Elves, do they? The fat bloke in the red suit – one day a year he works – is the man who gets all the plaudits. Thousands of bloody doppelgangers all around the world he has, sweating their nuts off in cheap polyester onesies, fur trimmings, elasticated beards, pinned down by screaming kids, while you-know-who snores the month away in bed, scratching his balls and dreaming of mince pies. He gets all the credit whilst up here in Lapland, we Elves slave away in the old man’s freezing sweatshop three hundred and sixty four days a year, trying to guess at the start of January what the little buggers are going to be asking for come the start of December, before they change their minds and decide they’d sooner have something else at the last minute and who gets the credit when that all works out ok hey? Is it the poor pointy eared little person in the scratchy pea-green suit who actually made it all happen? No, of course it isn’t, it’s Glory Boy, obviously, who takes all of the credit despite the fact that he’s still wearing his reindeer slippers and no pants whilst all the real work is taking place. It’s like being Taylor Swift’s drummer. She knows that nothing works without him/her, but as far as the audience is concerned they might as well be a piggy beetle with a wooden leg stomping about on a biscuit tin. Nobody ever asked what poor sod had to spend his working day rubbing Fiery Jack into Elvis’s dodgy pelvis did they, even though there would have been no show without him. We may not have to massage Elvis’s groin, but without us Santa would be substantially lacking in Ho-Ho-Ho.
We talked about going on strike once, we did, convened a meeting and everything but the world is full of cheap Chinese Elves these days, isn’t it? He’d sack us as soon as look at us and replace us with untrained Chinese Peasants, even though they’d all be too big for the uniform.
It used to be ok of course: a child who wanted a lead-painted wooden pull-along train in January could generally be trusted to still want one in December and, anyway, a sharp parental clip around the ear was generally sufficient to deter bouts of fickleness. Not now. Nobody wants to give the kids wood these days on account of the risks associated with Dutch Elm or such like and whatever silicon chipped gizmo they wanted in January – when we sat down to start assembly – will have been superseded by fourteen more advanced models by November, not to mention become ‘totally lame’ and certain to elicit nothing but ridicule from their friends whose parents have connections in Japan and therefore access to ‘the latest thing’ before it even hits the production line. There is always a newer model and it almost always comes out at the very moment you’ve wrapped the old one.
Of course, I have tried to help: I’ve told the Big Man that we need to modernise. We could save so much if we dropped all that personalised delivery malarkey and replaced it with a card through the letterbox informing the recipient that the gift has been left in the registered ‘safe place’ or the recycling bin, whichever is easier. Perhaps we will need to instigate a free returns policy – or at least a free QR code to work out how much it is actually going to cost – as a quick and convenient way for people to divest themselves of all the amusing mugs, bookmarks with the wrong name and foot spas that are the true hallmark of Christmas present. I mean, what’s wrong with a nice on-line catalogue? All that writing a letter to Santa and posting up the chimney nonsense is pretty archaic isn’t it? Just open the Christmas App and drop whatever you fancy into your cyber-sack. Choose exactly what you want and return when you decide you don’t – that’s bringing the whole thing into the 21st century isn’t it?
And of course, bringing the whole thing up-to-date will have far reaching and positive effects here in Lapland. We Elves will be able to concentrate on producing the toys that we’re good at – I, for instance, am very proficient at the tin xylophone – knowing that if orders come in for goods that we haven’t made the client will just get an email on Christmas Eve informing them of unavoidable delays and the possibility of a refund sometime towards the end of January – right after our post-Christmas shutdown. There is, however, still next day delivery available on hand painted novelty musical instruments etc etc. Also, with no deliveries to be made by our own carriers, we can finally lay off those stinking flippin’ reindeer. They think that they’re so special. Alright, they can fly faster than the speed of light, but they only have to do it for one day a year and somebody still has to clean up after them for the other three hundred and sixty four. There’s little worse in this world than reindeer shit all over the soles of green felt slippers let me tell you. I can’t wait to put them out to grass.
Talking of which, that brings us round to the old fella himself doesn’t it? Do we really need him anymore? I mean, fat man with white hair and a long beard, does that really fit the profile of a modern, forward-looking business? A giant red hoodie? Really? White fur trimmings? Got to face facts: you just don’t get away with that kind of meme these days. ‘Free gifts for all’? I think that Advertising Standards would be down on us like a ton of bricks. ‘The season of joy, love and peace’? Give over. The season of family rows, dyspepsia and disappointment more like. Throw in an open invitation for children to come and sit on the old soak’s knee and we could wind up looking at the biggest law suit in history. The knock-on reputational damage to all of Elfdom could be catastrophic.
I’ve tried to explain it all to the Big Man, time after time I’ve tried, but you know what it’s like, nobody ever listens to an Elf…








