
Well now, here’s a pretty kettle of fish. Following on from my speculation about the reasons behind the paucity of readers for mid-week posts, I managed to plumb new depths with a Monday (traditionally my most successful day) offering: In Memorium Meliorum Dierum. The title was arrived at by the simple expedient of putting my intended title (In Memory of Better Days) through an English to Latin translator. It seemed to fit very neatly with what was for me a sweet and nostalgic post: not typical of my usual output, but then you’d have to read it to know that. What I didn’t bank on was the capacity of my readers to take one look at the title and think “Well, that sounds like a load of pretentious pap,” and consequently not bother with it at all. (If you haven’t read it, please feel free to think of it as In Memory of Better Days, Eating Chips on the Green or if it appeals Neutering Toads for Fun and Profit and give it a go.) I realised that I really needed to be a little more thoughtful (if not exactly truthful) with my titles henceforth, and it put me in mind of an article – How to Undertake a Futile Quest for the Ultimate Headline – I published way back in the mists of time (12th February 2019 – before either Brexit or Covid) when I tried to look at ways to improve my readership by tinkering with titles, and I decided to try again.
I clicked on the first website that came up in answer to my search “Improving Titles for Blog Posts” and this is what I discovered I should do:
1. Be specific about your topic – Well, that’s all well and good, but I think using the same title – Utter Tripe – one hundred and fifty times a year might not quite have the required effect.
2. Include an action verb – I am no great shakes at any form of grammar that pokes its toe anywhere beyond ‘extremely basic’ but my primary school education tells me that a verb is a doing word and what is doing other than action? It seems that I need to include an ‘action action’ in my title. I will consider consider it.
3. Use emotional language – Too f*cking right I will. Just try and stop me fart breath.
4. Use longer headlines (but not long-winded) – As a person who is more than capable of taking short and sweet and turning it into a three metres-long lemon, I am awaiting clarification on this one.
5. Don’t include the entire story – War and Peace is 587,287 words long. It is about war and peace.
6. Add numbers when appropriate – If you are telling the tale of ‘Snow White and the Seven Dwarfs’ it is ok to say ‘Seven’. It is not permissible to say ‘Dwarfs’. Some people include a post number (I have checked and, for me, this will be 930, so I have included it in the title. Going forward I will almost certainly never bother again.)
7. Include relevant keywords for SEO (tastefully) – For me, first step was to look up SEO. It apparently means Search Engine Optimization. I do not know what words are ‘relevant keywords for SEO’. I should probably look that up as well, but frankly I have lost interest. I may put ‘Very Good’ in parenthesis after each title.
8. Convey clear benefits in marketing blog posts– This is clearly not relevant to me, but aimed at the kind of bloggers that follow me having never read a single post. I wish them luck!
9. Avoid hyperbole and clickbait– I cannot avoid hyperbole in my titles unless they have no relevance whatsoever to my posts. I have written millions of them and not a single one has been without hyperbole (although I will admit that it was basic exaggeration until I bought a dictionary.) As for clickbait, I suppose I will have to re-think my plan (see 7 – above) and put ‘Distinctly Average’ in parenthesis instead.
The seven types of blog titles I should, apparently, choose from are
1. “How-to” headlines– “…waste an entire five minutes of your life by reading my blog”?
2. “Why” headlines– “…bother?”
3. “Best” headlines – “…not, if I’m honest.”
4. Question headlines – I’m starting to. Perhaps I can do completely without them.
5. News headlines– Well I can do ‘topical’, but I’m not very good at publishing promptly. ‘News’ is ‘Old News’ within a day. Topical comedy, like almost all satire is seldom funny.
6. Controversial headlines – I will endeavour to employ a swear-word in every headline and I will try to say something rude about anyone I can think of who is universally loved. I will call my next post “Judy Dench is a twat.” We’ll see what happens there…
7. Statistic headlines – A surefire way to ensure that nobody ever reads a single word you write.
There were also 25 headline templates to consider. I considered them (this is a blatant lie) but discounted the notion as I am not a complete loser. The guide went on to suggest that I prepared at least 25 titles for each piece, which could be whittled down to a Top Three with use of the title analyzer before settling on The Winner. As, contrary to all impressions, I do have a life, I did not try to write twenty five titles, but I did manage three which I ran through an analyzer. They were: How to Make Informed Decisions About the Title of your Blog Posts – part one (I’ll be honest here, there is little chance of there ever being a part two); Achieving Great Things Through Carefully Considered Blog Post Titles, and The Curse of Genghis Khan’s Anal Warts. I started with WordPress’s own little tool which refused to analyze any of my titles, saying ‘Cookie Check Failed’ to all of them. Stunned that software associated with WordPress should fail to work correctly, I none the less tried another analyzer. It said title 1 scored 85/100 (very good); title 2 scored 60/100 (good) and title 3, 51/100. Just before I turned it off I tried Neutering Toads for Fun and Profit (very good) #930 and it scored 86/100 so I used it here and, if you’re at all interested, that’s why…








